3rd Step In Marketing Process | Preparing An Integrated Marketing Plan And Program | Marketing Mix | 4Ps of Marketing

Marketer develop a plan that deliver the value to the target customer and also build strong relations.
The major marketing mix tools are classified into four broad groups, called the  4Ps of marketing strategies;

1. PRODUCT
2. PRICE
3. PLACEMENT
4. PROMOTION

Product;

the firm must create a need-satisfying market offering.

Price;

How much a company will charge for the offering

Placement;

How it will make the offering available to the customer

Promotion;

How it will communicate to the customer about the market offering