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Monday 23 June 2014

Marketing Process | Simple Model of The Marketing Process | Marketing In 5 Steps

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Marketing as the process by which companies create value for the customers and building strong customer relationships in order to capture value from customers in return.


The Marketing Process:

  1. understanding the market place and customer needs and Wants.
  2. Design a customer driven marketing strategies.
  3. Integrated marketing program that delivers superior value.
  4. Building profitable relationship and create customer delight.
  5. Capturing value from customers to create profits and customer equity.

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