What is Marketing?

Managing profitable relation relationship.

Two Folds of Marketing:

1. Attach new customer by promising superior value
2. Keep and growing current customer by delivering satisfaction.

Today's marketer want to become a part of your life and to enrich your experience with their brands-to help you live their brands.

At home, at school, where you work, and where you play, you see marketing is almost everything you do. Yet there is much more to marketing than meets the consumer's casual eye. Behind it all is a massive network of people and activities computing for your attention and purchase.

Marketing Defined

Many people think of marketing only selling and advertising. And no wonder-every day we are bombarded with TV commercials, direct-mail offers, sales and e-mail pitches.However, selling and advertising are tip of marketing iceberg.

Today,marketing must be understood not in the old sense of making a
sale-"telling and selling" 

but in the new sense of satisfying customer needs.